Employee guide

1. The 15-second rule. Millions spent on marketing, advertising and PR will be wasted if the company's customer-facing staff, such as sales assistants, technicians, telephone operators and security guards, are unable to pay attention to the customer's needs, solve their problems promptly and help in a non-standard situation.

Company staff have only 15 seconds to do this. That is how long, on average, an interaction between a customer and a company specialist lasts. These 15 seconds decide everything — whether the customer is satisfied or goes to another company. After all, how strongly a company can "bind" a customer to itself depends not only on the brilliant ideas of top managers, but also on how well each individual employee serves the customer.

2. Steve Jobs's most famous speech	3. Sales technique - The Five Steps of Selling
4. Sales technique - The Golden Basics	Sales technique - Closing the deal

To be continued .....