Marketing of insurance products and services
A course on marketing in insurance: the role of marketing, customer segmentation and research, product development and positioning, distribution, communications, digital marketing and CRM, brand, reputation and metrics. 7 video lessons, tests and a certificate.
7 lessons 1 h 10 min Tests: 7 Final test Access: 12 mo.
Certificate
About the course
Duration: 7 video lessons, 1 h 10 min of video + lesson tests and a final test.
Course program
- 1.1 Lesson 1. The role of marketing in insurance test free 10 min
- 1.2 Lesson 2. The customer: segmentation and research test 10 min
- 1.3 Lesson 3. Product development and positioning test 10 min
- 1.4 Lesson 4. Distribution of insurance products test 10 min
- 1.5 Lesson 5. Marketing communications test 10 min
- 1.6 Lesson 6. Digital marketing and CRM test 10 min
- 1.7 Lesson 7. Brand, reputation and marketing metrics test 10 min
- 1.8 Final course test test