Course program 1. Marketing of insurance products and services Lesson 1. The role of marketing in insurance test 🔒 Lesson 2. The customer: segmentation and research test 🔒 Lesson 3. Product development and positioning test 🔒 Lesson 4. Distribution of insurance products test 🔒 Lesson 5. Marketing communications test 🔒 Lesson 6. Digital marketing and CRM test 🔒 Lesson 7. Brand, reputation and marketing metrics test 🔒 Final course test test Marketing of insurance products and services Lesson 5. Marketing communications 🔒 Sign in to open the lesson Sign in Registration